What is your Church’s single biggest idea, mission, goal, or focus?
How are you communicating this for internal clarity and external
Your congregation, visitors, staff, board members, bankers and other stakeholders have to understand your Church’s unique role and promise. To effectively nurture support, you’ll have to establish church branding that goes beyond just a logo or a mission statement.
Unlike business lending, church financing calls for more unique solutions. Your money comes from the pockets of your congregation- not corporate funds! However, Churches have to better showcase and illustrate their followership and fellowship to acquire higher levels of funding.
Building a cohesive church brand identity and capital campaigns will foster communal thought associations, and send unified messages to win hearts and minds. A more visible brand is a more tangible brand! And this makes it easier for Union Bank & Trust to develop better financial solutions.