Church Logo & Branding Guidelines

Church Logo & Ministry Derivative Marks + Color Scheme + Design Elements + Multiple Deliverables + Brand Guidelines

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Effective church branding seizes the opportunity to establish, illustrate, project, and nurture trust. Clients use our full-services for the right know-how, full customization, greater brand cohesion, and overall affordability.

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Unlike other sites, we deliver full-services, streamlined into easy “Add To Cart” items for ministry & church communications.

Starter Church Identity

Based on your existing logo elements or the need for a fresh concept, we craft a quality church logo with multiple variations, color palette logic, and basic brand guidelines booklet.

  • Revisions: Unlimited under 1 scope
  • Variations: multiple layouts (horizontal, stacked, w/ tagline, just symbol, or other)
  • Color: B/W and full-color
  • Files: Vector source files + multiple file types for print & digital
  • Brand Guidelines: Basic (.pdf format)
  • Billing: Half to start, half before file transfer
  • Turnaround: it depends - live chat with us
  • Sub-Ministry Marks: See "Select Add-On"
= $1293.8
= $1293.8
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Revamped Church Identity

Enhancing your existing logo elements, we craft an updated church logo, color palette logic, fonts/ typography, brand aesthetics, general iconography, color application & imagery, foundational deliverables, and more.

  • Revisions: Unlimited under 1 scope
  • Logo Design: See "Starter Church Identity"
  • Brand Elements: Color palette logic, fonts/typography, brand aesthetics, general iconography, color application, and imagery.
  • Print Design: Business card, letterhead, business envelope, connection card, offering envelope, bulletin cover, outreach invite card or postcard mailer, retractable banner
  • Files: All editable source files & print-ready files
  • Brand Guidelines: Full (.pdf format)
  • Billing: Half to start, half before file transfer
  • Turnaround: it depends - live chat with us
  • Sub-Ministry Marks: See "Select Add-On"
  • [Optional]: Quality commercial printing w/ free U.S shipping
= $2896.7
= $2896.7
Get A Quote

Comprehensive Church Identity

Exploring fresh concepts, we craft a new custom church logo, color palette logic, fonts/ typography, brand aesthetics, general iconography, color application & imagery, foundational deliverables, and more.

  • Revisions: Unlimited under 3 scopes - Concepts presented in succession
  • Logo Design: See "Starter Church Identity"
  • Brand Elements: Color palette logic, fonts/ typography, brand aesthetics, general iconography, color application, and imagery
  • Print Design: Business card, letterhead, business envelope, connection card, offering envelope, bulletin cover, outreach invite card or postcard mailer, retractable banner
  • Files: All editable source files & print-ready files
  • Brand Guidelines: Full (.pdf format)
  • Billing: Half to start, half before file transfer
  • Turnaround: it depends - live chat with us
  • Sub-Ministry Marks: See "Select Add-On"
  • [Optional]: Quality commercial printing w/ free U.S shipping
= $3438.75
= $3438.75
Get A Quote

Brand Boost Subscription

As an extension to one of our church identity projects (above), we proceed with building, amending, or updating your brand design. We often execute tasks such as:

  • New staff stationery
  • New sub-ministry marks
  • Signage
  • Wall art
  • Additional paper materials
  • Wayfinding & placemaking graphics
  • Promo items & gifts
  • Web graphics
  • Social media design
  • Revise or add chapters to brand guidelines
  • [Optional]: Quality commercial printing w/ free U.S shipping
  • This subscription is month-to-month. Cancel anytime.
= $584
= $584
Get A Quote

Brand Building Subscription

We fully become your partner in the year-long process of building a compelling identity -across print, video, web, and environments. Task typically include everything under "Comprehensive Church Identity" and tasks such as:

  • Welcome videos
  • Explainer videos
  • Working closely with architects and contractors to produce consistent graphics. 
  • Church website and/or microsites
  • Other (see list under "Brand Boost Subscription")
  • [Optional]: Quality commercial printing w/ free U.S shipping
  • This subscription is a 1-Year commitment paid monthly. $984 x 12(mo.) = $11,808
= $984
= $984
Get A Quote

Something Else? -or- Formal Proposal?

If you're not finding what you need or want a "board-ready" proposal, just let us know. It's impossible for our agency to list all options. Therefore, there's much more to explore! Click below to tell us your ideas or specifications.

= $
= $
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See Logo & Brand Identity Examples

What our clients say...

Various church brand identity examples and packages tailored to client's needs

Church Logo brand design examples with sub ministry brand mark for Lutheran church branding by Abstract Union
Fully comprehensive church logo and brand identity system, client requested a letter mark to correspond with a fresh color concept to carry their curiosity/faith-focused mission (Bethany Lutheran Church - Elkhorn, NE)

View the thought process behind a full church logo & brand identity system

Bethany Lutheran Church Branding Explainer video for Board of Directors & Administrators

 
Modern church logo examples for non-denominational church brand identity guidelines by Abstract Union
Fully comprehensive logo and church brand identity system, client had modern preferences and specific color requests, which inspired an isolated “L” church logo design, a rich color palette, and a cohesive series of striking deliverables (Liberate Church - Dallas, TX)
Revamped Church Brand Identity for non-denominations church branding by Abstract Union
Revamped logo into a full church brand identity system, we decided to reimagine the concept of a traditional combination mark logo. Echo’s logo concept consists of a 2-part symbol paired with a clear sans serif, perfectly-round, and handmade geometrical shaped wordmark. We’ve also crafted a standalone auxiliary wordmark, which carries the symbol’s core “e”. (Echo Community Church- Nottingham, MD)
Revamped logo into a full church brand identity system, client needed a distinctive design concept to fit their youth-driven mission, new location, mobile church outreach, and waterside community (The River Church - Delavan, WI)
Church logo revamp ideas and examples. Brand guidelines for traditional church brand by Abstract Union
Revamped church logo into a full identity system, client wanted to "restore" their classic lampost symbolism, yet achieve a more established and well-aged look and feel. (Crossroads Presbyterian Church - Middletown, DE)
Non-denominational church logo brand design examples with connection cards, banners, envelopes for church branding b Abstract Union
Modified comprehensive church logo and brand identity system, letter mark symbol to correspond with 5 ministry sub-brands and a vibrant green-focused color palette (Lincoln City Church - Lincoln, NE)
Non-profit brand identity examples with non-profit revamped logo by Abstract Union
Revamped faith-based non-profit logo into a brand full identity system, client needed a more corporate donor ready brand design that preserved their kid-like character and cultural perspective. (Imani Milele Children, Inc. - Sebastian, FL)
Modern, minimal baptist church logo and full church brand identity for Catholic church logo by Abstract Union
Fully comprehensive logo and church brand identity system, client needed to keep things modern-minimal to counterbalance their conservative roots and church merger (Eastfield Baptist Church - Mesquite, TX)
Revamped logo into a abbreviated brand identity system, the church consultant client wanted to preserve the imagery of abundance with circular shapes (Abundant Congregations - Hickory Creek, TX)
African American church logo brand design for black church branding examples by Abstract Union
Revamped logo into a full church brand identity system, client wanted to build around an isolated, script “F” mark and a vibrant beachy and south Florida color concept (The Fountain - Miami Gardens, FL)

Church branding is a journey- not just a single project.

Here's why our church brand design services are uniquely flexible and forward-thinking.

Many of our clients seek to build a brand identity that reflects their values, style of worship, and community. Their need to build the right visuals around their voice derives from the following: new board members or pastors, church mergers, new locations, building remodels, new mission/vision, ministry expansions, declining membership, multi-cultural and generational growth, etc. These scenarios often prompt the sharpening of church communications, hence the need for a new church logo and brand design.

As our church branding services aid your needs on a project to project basis, what we do is highly adaptable to who you are, your budget, and in-house capabilities. This approach stems from the notion that church branding is a continuous process. It's a journey to nurture the expectations, emotions, stories, memories, and actions associated with your community. WE LOVE THIS because "Christian brands" (so to speak) should be living, breathing, and embodying their spiritual core. Standing firm in beliefs, build a vessel to explore an evolving media landscape and new touchpoints for outreach.

Best church logo design approaches to build a clear, cohesive, & compelling brand:

Lettermark

(Monogram): font & typography-based logo comprised of a few letters or the organization's initials.

Wordmark

(Logotypes): font & typography-based logo based on the full name of the organization.

Brandmark

Also know as symbol/pictorial mark. It's an image, icon, or symbol that represents the organization and contains no text.

Combination Mark

Comprised of a combination of a Symbol/Pictorial Mark and a Lettermark/Wordmark.

Emblem

Also known as badges, seals, and crests. This logo consists of text inside of a symbol or icon.

Here's how we build church brand cohesion across sub-ministry, special events, capital campaigns, and more...

Combination Mark Pairing: with combination mark logo, alternate typography layouts have to be prepared for different media applications.

Sizing & Isolation Zone: the scalability of your logo affects visibility and the perceived style- especially for faith-based organizations because of their diverse outreach and communications activities.

Logo Colorways: Color usage within your mark adds nuance to your overall look and feel. Different color variations are needed for a variety of background applications.

Typography: From title and tagline typefaces to web fonts used on your site, they all play an essential role in carrying your message and telling your story. Parameters for styling, layouts, and spacing are needed to achieve a cohesive identity.

Design Color Usage: your organization's personality and attitude can be expressed through color. The right color system can send the right message before any content, knowledge, beliefs, or invitations are shared.

Design Elements: the shapes, textures, and aesthetics surrounding your logo ultimately support your desired look and feel.

Imagery Applications & Church Art: Using consistent photo, video, and illustration imagery add to the unique qualities of your brand design.

Stationery Design: creating cohesive designs for business cards, Letterhead/envelopes, connection cards, offering envelopes, and other staple materials.

Apparel & Promo Products Design: reinforcing your brand image and supporting camaraderie w/ t-shirt, polo, sweatshirts, hats, branded cups, etc.

Mailers Design: building a series of direct mail designs as a core tactic of your brand campaign efforts.

Print Media Design: general brand campaign designs for print materials such as - bulletin covers, statement stickers, welcome desk talking point tools, etc.

Social Media Design: formatted post packs for Facebook, Instagram, and Twitter content to be published within your brand campaign.

Multimedia Design: building designs for video publishing and broadcast- such as Youtube intro and outros, lower thirds, background loops, etc.

Web & Mobile Design: includes design elements and usability schemes to support your new brand identity system.

Placemaking & Wayfinding Design: aiming to achieve the highest level of brand continuity by bringing brand elements into your internal and external environment(s).

Out-of-Home Design: crafting messages and imagery for billboard advertising within your brand campaign.

More about church branding or rebranding a church...

Click this to read more about establishing a church branding strategy and brand identity guidelines for ministry and church communications.
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