Church Logo & Branding Guidelines

Church branding is a journey- not just a single project.

Here's why our church brand design services are uniquely flexible and forward-thinking.

Many of our clients seek to build a brand identity that reflects their values, style of worship, and community. Their need to build the right visuals around their voice derives from the following: new board members or pastors, church mergers, new locations, building remodels, new mission/vision, ministry expansions, declining membership, multi-cultural and generational growth, etc. These scenarios often prompt the sharpening of church communications, hence the need for a new church logo and brand design.

As our church branding services aid your needs on a project to project basis, what we do is highly adaptable to who you are, your budget, and in-house capabilities. This approach stems from the notion that church branding is a continuous process. It's a journey to nurture the expectations, emotions, stories, memories, and actions associated with your community. WE LOVE THIS because "Christian brands" (so to speak) should be living, breathing, and embodying their spiritual core. Standing firm in beliefs, build a vessel to explore an evolving media landscape and new touchpoints for outreach.

Best church logo design approaches to build a clear, cohesive, & compelling brand:

Lettermark

(Monogram): font & typography-based logo comprised of a few letters or the organization's initials.

Wordmark

(Logotypes): font & typography-based logo based on the full name of the organization.

Brandmark

Also know as symbol/pictorial mark. It's an image, icon, or symbol that represents the organization and contains no text.

Combination Mark

Comprised of a combination of a Symbol/Pictorial Mark and a Lettermark/Wordmark.

Emblem

Also known as badges, seals, and crests. This logo consists of text inside of a symbol or icon.

Here's how we build church brand cohesion across sub-ministry, special events, capital campaigns, and more...

Combination Mark Pairing: with combination mark logo, alternate typography layouts have to be prepared for different media applications.

Sizing & Isolation Zone: the scalability of your logo affects visibility and the perceived style- especially for faith-based organizations because of their diverse outreach and communications activities.

Logo Colorways: Color usage within your mark adds nuance to your overall look and feel. Different color variations are needed for a variety of background applications.

Typography: From title and tagline typefaces to web fonts used on your site, they all play an essential role in carrying your message and telling your story. Parameters for styling, layouts, and spacing are needed to achieve a cohesive identity.

Design Color Usage: your organization's personality and attitude can be expressed through color. The right color system can send the right message before any content, knowledge, beliefs, or invitations are shared.

Design Elements: the shapes, textures, and aesthetics surrounding your logo ultimately support your desired look and feel.

Imagery Applications & Church Art: Using consistent photo, video, and illustration imagery add to the unique qualities of your brand design.

Stationery Design: creating cohesive designs for business cards, Letterhead/envelopes, connection cards, offering envelopes, and other staple materials.

Apparel & Promo Products Design: reinforcing your brand image and supporting camaraderie w/ t-shirt, polo, sweatshirts, hats, branded cups, etc.

Mailers Design: building a series of direct mail designs as a core tactic of your brand campaign efforts.

Print Media Design: general brand campaign designs for print materials such as - bulletin covers, statement stickers, welcome desk talking point tools, etc.

Social Media Design: formatted post packs for Facebook, Instagram, and Twitter content to be published within your brand campaign.

Multimedia Design: building designs for video publishing and broadcast- such as Youtube intro and outros, lower thirds, background loops, etc.

Web & Mobile Design: includes design elements and usability schemes to support your new brand identity system.

Placemaking & Wayfinding Design: aiming to achieve the highest level of brand continuity by bringing brand elements into your internal and external environment(s).

Out-of-Home Design: crafting messages and imagery for billboard advertising within your brand campaign.

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