Bethany Lutheran Church (Elkhorn, NE) aims to build a Christian community where people curious about faith become committed to faith. They needed a fresh rebrand that aligned with their fast-growing community and the increase in young families. It was incumbent on us to preserve and craft around their service/ mission focused traditions they've established for almost a century, and give it visual vitality and symmetry for the next 5 to 10 years. Particularly, a church logo that scaled properly for today's integrated media, while sharing familiar elements with over a dozen ministry subbrand marks. Therefore, around their specs, organizational culture, mission, and vision, we created a full church brand identity system. Watch this 2:30 video that details the thought process behind our creative solutions.
View the thought process behind a full church logo & brand identity system for BLC.
// Explainer video for Board of Directors & Administrators.
// Explainer video to introduce the Church's new direction to their congregation.
Church logo & brand identity deliverables for Bethany Lutheran Church: