Imani Milele Children, Inc. (Sebastian, FL) is a Christian nonprofit that aims to rescue, develop and improve the lives of orphaned and vulnerable children in Uganda. Imani, founded by Rev. Moses Ssemanda Mbuga in 1989, removes barriers to children's success and trains them to be productive leaders in their society. Its team supports students by educating, mentoring, and meeting each child's needs. The Imani Milele Choir, a subgroup of the ministry, travels to spread joy through music and raise awareness about the challenges plaguing Ugandan youth. Abstract Union resonated deeply with Moses' heart for children, so we decided to join hands and change lives together. Imani's staff was already doing incredible work; they just needed the proper nonprofit branding to reflect its mission and spirit. Therefore, we created tools for this high-impact organization to expand its reach from the inside out.
We knew we needed to capture the childlike wonder infused in Imani's DNA and nonprofit brand positioning for this project. Ultimately, the children's stories and needs, the spirit of Uganda, and organizational trust would compel donors to act. Coalescing around these attributes, Imani's updated look and feel required careful planning and creative execution to broaden its audience.
Before exploring the details, note that a nonprofit branding agency should provide that spark — a cohesive brand design that is just the start of a continuous process. Many faith-based organizations, similar to yours, need to establish a visual identity rooted in your organizational culture, mission, behavior, and the way you hope to inspire. By assessing our client's needs, building effective solutions, and delivering quality communication assets, we equip others to empower and create change. Mainly, our passion stems from how we build church brand strategies for growth as we've started to scale into nonprofit branding and brand design.
Nonprofit logos can be revamped to build a legacy.
Colors for charity branding can be culturally aligned & boardroom-ready.
Consistent Stationery Design helps brand recognition & message recall.
Nonprofit explainer videos bring visions to life.
The narration and narrative of this explainer video aimed to portray Imani's mission and purpose. It streamlines a compelling argument with a real-life success story to inspire donors to act.
On-brand communication assets for support send unified messages to homes & hearts.
Nonprofit brand positioning becomes more tangible with the right guidelines.
