The Arbor Church (Spring Arbor, MI) is a Free Methodist church that seeks to become rooted in Jesus while bringing life to its community. This well-established church has been around since 1868, lending itself to appear more traditional — at first glance. In need of church branding services, its staff commissioned us to rebrand and freshen up its church communications. Together, we aimed to better connect with younger generations without alienating senior members. We also sought to better engage potential members — all without compromising its rich traditions and vision to unite generations in light of the Gospel.
Moreover, it was essential not to throw out the historic feel of the church altogether, simply to appeal to millennial families and younger generations. The Arbor preserved its traditional church and steeple exterior, as contemporary upgrades within the interior would be made over time. Joining its remodeling process, we elevated the church's brand identity to serve as a cornerstone of worship and outreach. Our team honored and drew inspiration from the way the Arbor has spread the love of Christ for well over a century. We made sure the church brand design had a classic, timeless feel that resonated with their multi-generational Midwestern congregation and community.
Before diving into The Arbor's brand identity details, note that you're viewing the start of a continuous process. The best church branding boils down to what you do with it. Every church and ministry is different. Therefore, we humbly join your journey beyond the proper portrayal of your purpose, beliefs, and community lifestyle. We'll arrive at the visual consistency needed to accurately portray your ministry, communicate a clear purpose, and invite others to fellowship and worship.This is the right path to tell your story. It will take partnership and prayer. For more of what, why, and how, view our full overview and breakdown about church branding.
A church logo needs to be scalable, as a pillar of your brand design.
Classic church brand colors should be fresh & neutral for all ages.
Timeless stationery in church brand design allows for various messages & tones.
Church wall art, signage, & wayfinding elevate experiences.
Church media for outreach and lifestyle can build on a tradition.
The right church brand guidelines bring clarity to your message, story, and community experience.