When exploring creative names for fundraising campaigns, there's much to consider. One must predict what will resonate best with an audience. And the backdrop of a capital campaign timeline can be challenging. First West's campaign paralleled the harsh realities of COVID-19.
Their team explored various church capital campaign theme ideas. "Looking toward the next 100 years," they decided to go with "See To It." This was a mission-focused mantra they've used as a running theme. Using it as a capital campaign slogan served as a sequel. It bridged the gap between their ministry's mission and church fundraising.
Yet the continued use of the phrase demanded fresh capital campaign graphics. We couldn't just rework their previous "See To It" designs into new content. Monotonous design, without a different context, would have hindered results. We deviated the design from other "See To It" content. Preserving the Church's identity, we built upon their brand design. We crafted custom capital campaign materials. And the strength of the aesthetics portrayed their message with distinction. Aiming for a higher degree of impact during unfortunate times, it was essential for their campaign to stand out.
Examples of multi-deliverable church capital campaign materials with leadership guide